Hello! I’m Sally
I was raised in Sutton Coldfield in the West Midlands. I’m a mum of 2 little ones and my passion is teaching others how to cross stitch and watching this simple craft change lives.
I’ve lived all over the place from Manchester, Vancouver, Sydney, Leeds and we finally settled in Warwickshire from 2012 onwards, 2 weeks after getting married.
Following a fascination with Ally McBeal back in the late 90s, I started my legal career. In 2013 I was spending my time working 9-5 at a desk in a busy office as a lawyer. But when I went on maternity leave, I decided to concentrate on designing bright, modern cross stitch kits that people would be proud to stitch!
I launched Caterpillar Cross Stitch in November 2015 and I’m so excited about growing this community and helping others discover cross stitch for themselves. I design and we manufacture and distribute modern cross stitch kits and accessories globally.
In 2020 we launched the Caterpillar Club Box, a bi-monthly specialist cross stitch subscription box which quickly grew to thousands of subscribers.
Noticing a demand for unique cross stitch designs stitchers could create or personalise themselves, in 2022 we developed and launched Love it Stitch it, a SaaS platform that allows users to create their own patterns from scratch or upload and convert any artwork or photo into cross stitch with a few clicks.
We also developed a full cross stitch marketplace where visitors could buy and sell their favourite designs.
I’ve been thrilled to have received awards and been shortlisted over the years in the British Craft Awards, Woman Who Achieves, Natwest Every Woman, Best of Craft and Craft Business Awards and featured in national press such as the Daily Mail, Crafts Beautiful and Prima magazine.
The Caterpillar Crafts Mission
“To help others find joy by creating a welcoming and inclusive community and sharing beautifully designed cross stitch products. We have a modern approach and always strive to make a positive impact in the world.”
Projects & Charity
