Leading the way
in cross stitch

Sharing the joy of cross stitch globally through innovative design, quality products and fantastic customer service.

Hello! I’m Sally

Hello! I’m Sally, an entrepreneur, author and life-long crafter.

In 2015, while on maternity leave, I quit my role as a lawyer and founded the award-winning global brand Caterpillar Crafts.

More recently as Creative Director, I’ve helped grow and develop the business into the multi-faceted industry leader it is today.

Jump into Cross Stitch

I’m excited to share my passion for cross stitch with you through my debut book, “Jump Into Cross Stitch” published by C&T Publishing Inc.

As an author, I’ve poured my heart and expertise into this book to inspire both beginners and seasoned stitchers. “Jump Into Cross Stitch” is your gateway to a world of stitching wonder with a selection of 6 beginner-friendly cross stitch patterns.

Learn everything you need to know to get started, then dive into six fun projects to practise your new skills. Get inspired with creative motifs and handmade gifts you’ll want to display everywhere around the house.

Get tips and tricks, learn to hoop your fabric like a pro, and explore a variety of finishing options. With recommendations for the best in thread, needles, notions, and helpful tools, you’ll quickly be on your way to cross stitch bliss!

What We Offer

Caterpillar Cross Stitch

We design, manufacture and ship globally from our warehouse in Warwickshire, UK.

Specialising in high-quality cross stitch kits, needle minders and other stitching accessories such as project bags, hoops and scissors. We sell directly to consumers via our website www.CaterpillarCrossStitch.com and have our products stocked in select retailers globally.

We host online and in person events regularly, appear on craft TV shopping channels, and manage an 18K Facebook group and 45K YouTube channel with 200+ video tutorials.

Caterpillar Club Box

Are you looking for a delightful and creative way to spend your leisure time?

Look no further than our all-inclusive cross stitch kit, designed to bring joy and relaxation to both beginners and experienced crafters alike. This kit is not your ordinary cross stitch package – it comes with a fantastic surprise!

Love it Stitch it

Love it Stitch it lets you have fun and create the cross stitch designs you’ve always dreamed of.

The easy-to-use design tool allows you to create from scratch, upload and convert artwork and photos and then sell your unique patterns on our dedicated cross stitch marketplace, the first in the world.

The Kenilworth Business Collective

The Kenilworth Business Collective helps ambitious female entrepreneurs in Kenilworth and the surrounding areas learn new skills, get encouragement and achieve more.

Enjoy free monthly meet ups in Kenilworth for aspiring business owners or female entrepreneurs already on their journey. Topics include social media, content creation, launching a website, finding suppliers, marketing, digital advertising, branding and design.

Sally is available for speaking at events and 1:1 private business mentoring.

Leading the way
in cross stitch

Hello! I’m Sally

Jump into Cross Stitch